About The Heat Beads® Company

Our History

The iconic Heat Beads® brand has been on supermarket shelves since the early seventies. The Heat Beads® brand was originally owned by Willow Ware and we (Australian Char) purchased the company in April 1988. Since that time the pack design has changed several times, but the iconic wheel logo has remained consistent in terms of representing quality and recognisability. The Heat Beads® brand is proudly Australian owned and operated.

Today,  Australian Char remain the leading manufacturer of barbecue fuel in Australia. As well as being the market leader of high quality, solid barbecue fuel within Australia, the Heat Beads® brand is rapidly growing overseas, where it has achieved almost cult status. We export to the Middle East, Scandinavia, Greece, New Zealand and England.

Our Values

We are a business with a great brand and a quality product, but what brings this all together, without a doubt, is our people. From those who answer our phones, check production as it comes off the line, load the trucks, manage our customers and support the business with essential administrative functions, all contribute in a unique way to delivering you the best barbecue briquette in the world.

It is this commitment from our people that is at the heart of our company, and we think, is reflected in every bag of Heat Beads® BBQ briquettes we make and every great BBQ experience you have. This site is a great tool to allow us to share our passion with you, and for you to get up close and personal with the Heat Beads® team.

We conduct ourselves in accordance with our Core Values, which we will not compromise.

Respect for Our People

We treat each other as we would expect to be treated; we value the skills, strengths and different perspectives that each one of us brings. We practice the Basic Principles in all of our interactions. We look for opportunities to make things better for each other and make what we do enjoyable and fun.



Honesty and Integrity

We recognise ethical and legal obligations that go beyond a mere compliance with the law. We take personal responsibility for our actions and honour our commitments. We treat each other fairly and have confidence in each other’s abilities and intentions. We believe that people work best when there is a foundation of honesty, openness and trust and we work towards creating this in all that we do.



A Safe Work Environment

We place the safety of ourselves, our colleagues and visitors above all else and are conscious of our own role in this; safety is paramount. No job is so urgent or important that we cannot take time to do it safely and we promote the health and well-being of Auschar’s people.



Growth and Innovation

We continually look for new and better ways of doing things and develop our people to make this happen. We have an outward, global focus and are open-minded to new possibilities and ideas without putting up barriers or penalising honest mistakes.



Consistency of Products and Services

We recognise that in a global and competitive marketplace, it is the quality of our services and the consistency of our products that sets us apart. We are brand driven, with each of us ensuring our products and services are not compromised in meeting our customers’ needs.



Efficient Use of Resources

We will act like owners, treating the company assets as our own and behaving with Auschar’s long-term success in mind. We maximise the use of our people and resources and accept personal accountability in meeting our business needs, and will improve our systems and help others improve their effectiveness.



We Support Recycling

We are a proud signatory of the Australian Packaging Covenant (APC), a unique initiative between government, industry and community groups, set up to divert packaging waste from landfill. By signing the Covenant we commit to finding improved environmental outcomes for packaging.

Initiatives undertaken include using recyclable materials for 96% of our packaging needs and reducing the net weight of packaging and waste. Rainwater and raw water used in the carbonisation process within our char plant site are recycled. Apart from some heat that cannot be economically captured, there is minimal waste from this part of the production process.